Influencer + Paid Media + OOH: The New Golden Trio | Times One
Influencer + Paid Media + OOH: The New Golden Trio | Times One
Influencer + Paid Media + OOH: The New Golden Trio | Times One
Discover how integrating Influencer Marketing, Paid Media, and OOH drives full-funnel growth and measurable brand impact. Learn the strategy with Times One.
Influencer + Paid Media + OOH: The New Golden Trio
The most successful brands today aren’t choosing between influencers, digital media, or OOH — they’re combining all three into a single integrated strategy. This powerful synergy blends trust, scale, and public visibility to drive measurable business outcomes.
As a full-funnel marketing partner, Times One – a Times Group company helps brands unlock this performance multiplier.
Why This Strategy Works
Influencers Build Trust + Authenticity
Creators offer credibility and social proof, influencing both discovery and purchase decisions. Source
Paid Media Scales Winning Content
Paid campaigns extend successful creator content to high-intent audiences through precise targeting and retargeting. Source
OOH/DOOH Creates Real-World Attention
DOOH influences consumer actions more than ever:
• 79% notice digital billboards
• 78% are influenced to purchase
• 40% visit the advertised store Source
How the Golden Trio Works (Step-by-Step)
Spark with Creators
Partner with creators aligned to your brand persona
Create storytelling-led content, demos & product experiences
Scale with Paid Media
Amplify influencer content via paid social, display & video
Build retargeting funnels around engaged audiences
Track CAC, ROAS & incremental reach
Build Fame with OOH/DOOH
Take the same creator assets outdoors in high footfall zones (airports, metros, malls)
Leverage QR codes for instant action
Measurement That Proves Impact
Layer | Metrics That Matter |
Influencer | Engagement rate, attributed conversions |
Paid Media | CAC, ROAS, view-through conversions |
OOH/DOOH | Foot-traffic lift, QR scans, brand recall |
Combined Impact | Blended CAC, sales uplift, brand equity |
This creates a closed-loop system — consumers discover on social, notice outdoors, and convert online.
Why This is Perfect for Brands in India
India leads the world in creator adoption, digital consumption, and OOH visibility.
Brands that deliver consistent storytelling across mobile and public spaces maximise both recall and action. It’s full-funnel marketing — simplified and supercharged.
Final Takeaway
Influencer marketing fuels belief.
Paid media drives performance.
OOH/DOOH creates public fame and real-world trust.
Together, they deliver the most efficient route to brand growth.
That’s exactly why the Golden Trio is becoming the preferred model for ambitious marketers.
Ready to build a 360° campaign that converts attention into action?
Partner with Times One - A Times Group Compnay and let’s create full-funnel impact.
Discover how integrating Influencer Marketing, Paid Media, and OOH drives full-funnel growth and measurable brand impact. Learn the strategy with Times One.
Influencer + Paid Media + OOH: The New Golden Trio
The most successful brands today aren’t choosing between influencers, digital media, or OOH — they’re combining all three into a single integrated strategy. This powerful synergy blends trust, scale, and public visibility to drive measurable business outcomes.
As a full-funnel marketing partner, Times One – a Times Group company helps brands unlock this performance multiplier.
Why This Strategy Works
Influencers Build Trust + Authenticity
Creators offer credibility and social proof, influencing both discovery and purchase decisions. Source
Paid Media Scales Winning Content
Paid campaigns extend successful creator content to high-intent audiences through precise targeting and retargeting. Source
OOH/DOOH Creates Real-World Attention
DOOH influences consumer actions more than ever:
• 79% notice digital billboards
• 78% are influenced to purchase
• 40% visit the advertised store Source
How the Golden Trio Works (Step-by-Step)
Spark with Creators
Partner with creators aligned to your brand persona
Create storytelling-led content, demos & product experiences
Scale with Paid Media
Amplify influencer content via paid social, display & video
Build retargeting funnels around engaged audiences
Track CAC, ROAS & incremental reach
Build Fame with OOH/DOOH
Take the same creator assets outdoors in high footfall zones (airports, metros, malls)
Leverage QR codes for instant action
Measurement That Proves Impact
Layer | Metrics That Matter |
Influencer | Engagement rate, attributed conversions |
Paid Media | CAC, ROAS, view-through conversions |
OOH/DOOH | Foot-traffic lift, QR scans, brand recall |
Combined Impact | Blended CAC, sales uplift, brand equity |
This creates a closed-loop system — consumers discover on social, notice outdoors, and convert online.
Why This is Perfect for Brands in India
India leads the world in creator adoption, digital consumption, and OOH visibility.
Brands that deliver consistent storytelling across mobile and public spaces maximise both recall and action. It’s full-funnel marketing — simplified and supercharged.
Final Takeaway
Influencer marketing fuels belief.
Paid media drives performance.
OOH/DOOH creates public fame and real-world trust.
Together, they deliver the most efficient route to brand growth.
That’s exactly why the Golden Trio is becoming the preferred model for ambitious marketers.
Ready to build a 360° campaign that converts attention into action?
Partner with Times One - A Times Group Compnay and let’s create full-funnel impact.
Discover how integrating Influencer Marketing, Paid Media, and OOH drives full-funnel growth and measurable brand impact. Learn the strategy with Times One.
Influencer + Paid Media + OOH: The New Golden Trio
The most successful brands today aren’t choosing between influencers, digital media, or OOH — they’re combining all three into a single integrated strategy. This powerful synergy blends trust, scale, and public visibility to drive measurable business outcomes.
As a full-funnel marketing partner, Times One – a Times Group company helps brands unlock this performance multiplier.
Why This Strategy Works
Influencers Build Trust + Authenticity
Creators offer credibility and social proof, influencing both discovery and purchase decisions. Source
Paid Media Scales Winning Content
Paid campaigns extend successful creator content to high-intent audiences through precise targeting and retargeting. Source
OOH/DOOH Creates Real-World Attention
DOOH influences consumer actions more than ever:
• 79% notice digital billboards
• 78% are influenced to purchase
• 40% visit the advertised store Source
How the Golden Trio Works (Step-by-Step)
Spark with Creators
Partner with creators aligned to your brand persona
Create storytelling-led content, demos & product experiences
Scale with Paid Media
Amplify influencer content via paid social, display & video
Build retargeting funnels around engaged audiences
Track CAC, ROAS & incremental reach
Build Fame with OOH/DOOH
Take the same creator assets outdoors in high footfall zones (airports, metros, malls)
Leverage QR codes for instant action
Measurement That Proves Impact
Layer | Metrics That Matter |
Influencer | Engagement rate, attributed conversions |
Paid Media | CAC, ROAS, view-through conversions |
OOH/DOOH | Foot-traffic lift, QR scans, brand recall |
Combined Impact | Blended CAC, sales uplift, brand equity |
This creates a closed-loop system — consumers discover on social, notice outdoors, and convert online.
Why This is Perfect for Brands in India
India leads the world in creator adoption, digital consumption, and OOH visibility.
Brands that deliver consistent storytelling across mobile and public spaces maximise both recall and action. It’s full-funnel marketing — simplified and supercharged.
Final Takeaway
Influencer marketing fuels belief.
Paid media drives performance.
OOH/DOOH creates public fame and real-world trust.
Together, they deliver the most efficient route to brand growth.
That’s exactly why the Golden Trio is becoming the preferred model for ambitious marketers.
Ready to build a 360° campaign that converts attention into action?
Partner with Times One - A Times Group Compnay and let’s create full-funnel impact.